Launching UBC’s Strategic Directions 2025–2030

I am pleased to announce that the Board of Governors and the Vancouver and Okanagan Senates have endorsed UBC’s Strategic Directions 2025–2030

The plan was developed through extensive community input and was informed by a long-term visioning process that looked ahead to 2050. Together, students, faculty, and staff imagined an ambitious and optimistic future – one that addresses today’s challenges while preparing for tomorrow’s opportunities, and where UBC is recognized among the world’s premier institutions of higher learning.

The resulting plan, UBC’s Strategic Directions 2025–2030, presents a clear and focused roadmap that builds on our strengths while preparing us for the opportunities and challenges for the next five years.

The plan is grounded in the university’s crucial existing priorities and plans, which the university recommitted to as part of the process. These institutional plans include the Indigenous Strategic Plan, UBC Okanagan’s Declaration of Truth and Reconciliation Commitments, Climate Action Plan 2030, the Student Strategic Plan, the Strategic Equity and Anti-Racism (StEAR) Framework, the Focus on People Framework and the Wellbeing Strategic Framework.

In addition, UBC’s Strategic Directions 2025–2030 introduces seven new and exciting strategic directions that will help UBC catalyze its impact as a top-ranked university that is home to world-class teaching, learning and research.

The seven new strategic directions are:

• Discover and innovate for impact
• Partner for purpose
• Create flexibility for learners
• Enhance experiential education
• Maximize UBC system strengths
• Nurture a strong and vibrant UBC community
• Excel in the development and application of emerging technologies

Importantly, UBC’s Strategic Directions 2025–2030 places our students, faculty and staff and partners at the center of the university’s success. It is a shared vision that unites our community and our campuses and signals to governments, industry, and society that UBC is committed to academic and research excellence while adapting to new realities and addressing the most pressing issues of our time.

We invite you to join us in celebrating the launch of the plan:

Okanagan:
Monday, October 6, 2025 (10:30am – 12:00pm)
Learn more and RSVP

Vancouver:
Wednesday, October 8, 2025 (10:30am – 12:00pm)
Learn more and RSVP

These events are an opportunity to connect with fellow community members and explore how, together, we can bring our new strategic directions to life. 
Thank you for being part of this important moment in UBC’s journey.

Benoit-Antoine Bacon
President and Vice-Chancellor